Marketing Spending Pays Off for Small Biz
The experts say you should be spending MORE on advertising now than you were before the recession hit. “Marketers have seen budgets slashed in the recession, but that can create a dilemma: “More marketing spending in a downturn can help a company come out ahead when the economy picks up again.” According to the “Small Business Marketing Health Check” report from Hurwitz & Associates, there is a correlation between small businesses that are doing well and greater marketing spending.”
Study: Consumers Look to Social Media for Discounts
Everybody is looking for a “good deal.” Douglas Quenqua, writing on the ClickZ blog, says, “Among those who have friended a brand on MySpace or Facebook, a third did it mainly to gain access to exclusive deals and discounts, according to a new report from Razorfish. The number was even higher — 44 percent — for people who follow a brand on Twitter.”
Google Forgiveness: Hard to Achieve?
Tony Pantano, writing on the WiseAff website, is blogging about his experience with Google. Tony says, “A few weeks ago I received an email from Google suggesting that 1 or more of the ads in an AdWords account were disapproved. In looking at that account, I discovered that they were showing disapprovals for ads that had been deleted.” He goes on to detail his Google “disapproval” saga. I think a lot of us have equally hair-raising stories to tell. The moral of this story is: God will forgive you…Google will NOT.
Utilizing Guests Posts: A Basic How To
Jonathan Volk invited oinkgasp of the WickedFire forums to make a guest post on his blog. Oinkgasp’s post is about “guest posts” and how to use them to your advantage. He says, “Extracting some excellent and unique content from another specialist to post on your blog is almost always a win-win situation for everyone involved. If your blog is even mildly popular, having a guest post or two is a great way to expand your reach and draw in new visitors. You may even find that the content discussed in the guest post brings in a significant enough of a reader base to expand upon further in future posts.”
French Believe Internet Is Most Trustworthy Source
A French survey ranked the Internet as the most trustworthy source of relevant advertising recently, with 29 percent support among respondents. Television ranked as number two. “The survey looked at different areas of the shopping process. Internet for example was also rated most highly as a medium providing information relevant to a purchase. The least effective measure is outdoor advertising and in store advertising.” Look out, Old Business; don’t let the door hit you on your way out.
