Monetizing Dead Articles

Archived in the category: Monetising Your Blog
Posted by SEO Wizard on 03 Jun 10 - 0 Comments
If you’ve been in Internet Marketing for a while, you undoubtedly have thousands of articles gathering digital dust in your hard drive. Some you paid for, some you got free from various giveaways, and some were freebie bonuses accompanying products you purchased. You had good intentions: “Someday I’ll use these to build a web site or blog”, but they are still sitting there, unused, after all these many months.

Well, guess what? “Someday” has arrived.

Now there is a very easy way to make money from those articles. You need to do two easy things.

First, set up a blog with a subject or theme related to something you want to promote. That could be a web site, a single product, a mall, whatever. Setting up a new blog at Blogger takes two minutes, typically.

Second, you should find products to promote at ClickBank, PayDotCom, Commission Junction, or any other product supplier. You’ve probably got a list of affiliate links already.

There are several PHP scripts available, ranging in price from free to $75, that will copy articles off your hard drive and into a web site; usually they use FTP (File Transfer Protocol). The problem with these scripts is two-fold. First, the only way to monetize the articles is to put them inside a template that has AdSense or some other means of attracting clicks.

Second, they don’t do anything to the original article, just copy it into a template.

PHP scripts either post articles to a web site immediately, or rely on a scheduled job (typically a CRON job) to run at set intervals. Some ISPs don’t allow CRON jobs.

There is nothing inherently wrong with this concept; some people have made lots of money setting up thousands of pages in this manner.

Getting the site indexed each time you update it, though, is a problem, which is where blogs come in. You see, blogs get indexed very fast, usually the same day, and usually within two hours of an update. Web sites, on the other hand, can take weeks to get indexed.

So once a web site is set up with informative content, AdSense, and some affiliate-linked product ads, an excellent way to promote that site is to make a blog related to the web site theme, and post articles to the blog frequently: daily or several times a day.

If you have a web site about apples, for example, and it has AdSense and Kontera text links and some ClickBank affiliate product ads for apple-related products, then it makes sense to create an apple-related blog and post articles to that blog frequently. This will get the blog indexed daily. It will appear in blog search engines, and pretty soon, free traffic will appear from people interested in apples, apple cider, apple pies, apple tarts, etc. If there are links on your blog to your web site, some of that traffic will visit your web site. If you’ve got a lot of articles about apples sitting on your hard drive somewhere, you can use those to update your blog.

For “apple” in the paragraph above, substitute anything for which you have articles and a web site: golf, motorcycles, relationships, on-line dating, natural health products, whatever.

Posting articles by hand is certainly feasible; it only takes a few minutes per article. But if you’ve got many web sites and thousands of articles, there’s now a simple way to automate that task.

Blogger can accept articles by e-mail. The version of WordPress available at many ISPs can also accept input by e-mail.

A new program for Windows, called “3-Click Article Poster”, will enable you to submit hundreds of articles, automatically scheduled, while automatically appending footers with affiliate links, and substituting affiliate links for keywords in the body of the article. No more “ad cents”, instead you make affiliate dollars.

The program requires a POP3/SMTP e-mail account at an ISP; it does not yet work with web mail services such as HotMail, Yahoo Mail, etc.

You tell the program about your blog: name, e-mail address to which articles should be sent, when you want articles submitted (days of the week, hours of the day), and what to do with articles after they have been submitted (save on your hard drive, delete).

You can also define up to 6 footers that are context sensitive: a footer will be appended if a certain keyword, that you specify, is found in an article. For example, you might have a footer that promotes an ebook about golf swings, triggered by the word “swing”, and another footer promoting a different ebook about putting, triggered by the words “putting” and “putter”.

Similarly, you can define up to 6 different text substitutions; these are affiliate links that are attached to a specified keyword. In a blog about dogs, for example, you might have an affiliate link for a dog training product triggered by the words “aggressive”, “aggression”, “barking”, etc. You can have any number of keywords trigger the same affiliate link, and you can have up to 6 substitutions defined per blog.

The program remembers links and URLs so they don’t need to be re-entered every time, and in general, is designed to be user-friendly and easy to operate. There’s even a simple way to make a hypertext affiliate link.

Once a blog has been defined, you can submit any article with just three clicks (hence the product name):

First click: select an article.

Second click: select a blog.

Third click: press the GO button.

The software reads the article, scans it for the keywords you specified, substitutes your affiliate links, appends a footer, and checks to see if it can be posted now or should be queued for submission later.

You can select any number of articles at one time, and they will be queued and submitted according to the submission rules you define.

The search engines will index your blog very quickly. Your traffic should increase and hopefully, you will make more sales, easily justifying the cost of the software.



By: Douglas Anderson

About the Author:

About the Author:

Douglas Anderson has been writing about Internet Marketing for several years and now has developed a number of products to make life easier for people involved in Internet Marketing. For more information, please visit The Internet Marketing Tool Maker web site at http://www.IM-Tool-Maker.com



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